Why Millennials Should Be Relevant To Your Travel Business (Plus, How To Effectively Reach Them!)
Successfully marketing for younger generations has puzzled travel industry experts and many other niches. Millennials have become the largest part of the workforce and handle hundreds of billions of dollars in purchasing power.
This is why the corporate world is constantly changing in order to meet the needs and values of the growing millennial workforce. However, they are not a similar population, so digging in and taking a closer look into the demographics is key so that your target audience is best suited for your marketing needs and goals.
As individuals born between 1977 and 2000, Millennials are the first generation to grow up with technology at their fingertips. Interestingly enough, we've gathered a few statistics on this generation that would come in handy for your travel operator business:
- 50% of millennials would be more willing to make a purchase if their money would support a cause (Source: Millennial Marketing).
- According to Millennial Marketing as well, over 37% of them would purchase a product or service to support a cause they believe in (even if that would mean paying more)
- Lastly, a study made by Conecomm, showed that 76% of Millennials will do research in order to find out if an organization's efforts are authentic.
The next step for you would be to give well-deserved importance to sharing the social impact of your business and making sure your audience can easily find out and get to know about who you are, what you are doing and how they can become part of the cause.
But, how can you optimize your marketing strategy in order to efficaciously reach millennials? Here are some of the most effective tips you can implement to your processes and practices:
Build your social media presence
Peer recommendations significantly influence purchasing power for millennials. User-generated content is one of the most important tactics to take for making an impact on their purchasing decisions. This means that if there is a buzz on your services online, your activity will gain their interest, credibility and, conversions.
Highlight your sustainable and ethical practices
One of the main differences between younger and older generations relays on the fact that younger individuals are willing to spend more money on sustainable and ethical products, making each dollar spent a vote for what they believe in.
Emphasize the value of your products by sharing how the revenue from them is going towards making a positive, long-lasting impact on the world. The best way to do this is by focusing on highlighting the cause you're supporting particularly, then, share the way your business is contributing to it. Keep it specific yet simple!
Show them how to contribute
Undoubtedly, younger people will be interested in your experiences when they find that they are both entertaining and contribute to a good cause. For this reason, it's important to add a CTA (call to action) to content on your website, blog and social media platforms, clearly showing them the next steps to take.
A most-effective way to do this could be by putting together clear and concise invitations instead of keeping calls to actions short and vague. A good example would be to precisely describe the cause and details on the activity getting offered so they can go ahead and get involved.
Ready to reach millennials?
Volunteering is not the only way to make people participate in doing good work. There actually are many more fun, interactive and responsible ways of giving back. Ethical tours can genuinely support local communities while travelers enjoy an adventure, feel free to browse through Clean Travel destinations and experiences to get a few good ideas!