The Tashi Blog
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Misleading corporations have adopted green traveling as a marketing strategy with the purpose of enhancing the way travelers perceive them and attract green consumers. These companies have made it difficult to differentiate legitimate companies that protect the environment from others who are using greenwashing campaigns to grow their pro…
The internet is how you get people to know that you are out there, and with search engine optimisation (SEO), your website will get the visibility it needs. As one of the largest and fastest-growing industries, the competition from other operators in the tourism sector is the number one reason for you to put your best advertising foot for…
Successfully marketing for younger generations has puzzled travel industry experts and many other niches. Millennials have become the largest part of the workforce and handle hundreds of billions of dollars in purchasing power. This is why the corporate world is constantly changing in order to meet the needs and values of the growing mi…
In the US only, up to 55.7 million people use online coupons, one of the most popular marketing and advertising tactics used in the travel industry. During low season, this is an easy way to stand out from the crowd and gain more profit by attracting new customers or by selling more to your existing ones with an eye-catching offer. The p…
As a tour operator, you might also want to be interested in becoming a blogger. You read that right, it’s your time for you to show your expertise in one of the most effective ways online. Here, you’ll learn about the importance of being helpful and share content related to your tours and guides. All of these efforts could help you organ…
First impressions are very important, and when you are online you will only have milliseconds to make this right, that is why your sales strategy must include this idea! There isn't one magic trick to increase sales, but we do know which things you should put your focus on in order to see a natural increase in sales. What's everything…
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