Blogs: Marketing
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No one likes a negative review. However, even with the best of intentions and efforts, you may still receive a negative review for your business. Many travelers rely on sites like Tripadvisor, Expedia or Yelp in order to decide which hotel to use on their next vacation. And unfortunately, negative reviews are more noticeable than positi…
Can you remember the factors that influenced your destination choice the last time you traveled? The activities, attractions, and events of the destination are a few of the most important elements that make tourists choose a location, with this in mind: Are you promoting the right products for your tour operator business? Perhaps it migh…
Different marketing strategies lay the foundation for a solid and successful boutique hotel. As a small hotel owner, your duty to establish the name of your business among the big names in the hospitality industry might be a challenge.Although it takes lots of patience and consistency, the results from offering travellers a unique experie…
The internet is how you get people to know that you are out there, and with search engine optimisation (SEO), your website will get the visibility it needs. As one of the largest and fastest-growing industries, the competition from other operators in the tourism sector is the number one reason for you to put your best advertising foot for…
Successfully marketing for younger generations has puzzled travel industry experts and many other niches. Millennials have become the largest part of the workforce and handle hundreds of billions of dollars in purchasing power. This is why the corporate world is constantly changing in order to meet the needs and values of the growing mi…
In the US only, up to 55.7 million people use online coupons, one of the most popular marketing and advertising tactics used in the travel industry. During low season, this is an easy way to stand out from the crowd and gain more profit by attracting new customers or by selling more to your existing ones with an eye-catching offer. The p…
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